PKG Properties - International Property Marketing and Sales

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PKG Properties - International Property Marketing and Sales - Our Services

PKG Properties will begin to work with a development at any phase of its lifecycle. It could be as early as “dirt and a dream” where we help to make the development into a viable product. At the onset of the development process we work with the development team to provide LifeStyle specific qualities of the design, features, amenities, brand attributes and points of distinction.

In the pre-sales phase of the development, our team works on both the marketing and sales pre-launch setup. From the actual concept of the product (e.g. villas, condos or mixed use) to the design of the brochure, our team becomes an integral part of the development process. Our core expertise of LifeStyle marketing gives us the ability to create a development targeted at a very specific LifeStyle segment. This provides a higher rate of return on marketing expenditure.

PKG Properties implements and manages a LifeStyle Marketing and Sales program for our development client. The core of our process is to use our proprietary social networking event system to reach the high net worth prospects in the global wealth centers. The series of events are held in concert with the sales department so the leads are processed in real time for the highest rate of conversion.

During the main sales phase of the property, we implement the marketing plan completed in the pre-sales phase. Of equal importance in today’s challenging market, PKG Properties will also take on a struggling development. We will apply our LifeStyle Marketing and Sales strategy to analyze their current approach in all areas from brand definition to collateral. We then work with the developer to change the necessary elements in the product and brand story to prepare for implementation of our LifeStyle Marketing and Sales System. Our team will develop a new marketing plan to reinvigorate their lead generation.

The core of our sales process is our proprietary LifeStyle System which helps us to know about our client from the very beginning. Once given a lead, the LifeStyle sales executive is trained to develop a strong relationship with their client leveraging the initial bond developed through our marketing efforts. Our system creates leads which are, because of the nature of our process, a perfect match for the development. The focus of the process is on the client and their needs. Honesty and integrity are at the core of this philosophy. Our experience has shown us that we can maintain a significant sales velocity without a compromise in our ethics.

A critical part of the sales success at any resort is the quality of the sales staff working at the resort. We have an extensive network of sales talent from which to choose. In addition to our internal network we have a relationship with the Institute for Luxury Home Marketing which has an extensive database of graduates we can utilize.

Whether an initial launch or a sellout of remaining inventory, the application of our system will have a fundamental impact on the developer's opportunity to convert leads into buyers. Our CRM based sales system enables us to capture all client interactions and manage the process in real time from anywhere throughout the globe.

The following is a partial list of our services:

Overall Marketing Timeline and process (Original and Updates)
Competitive Market Analysis
Define Target Market (primary, secondary, tertiary)
Positioning
Preliminary Marketing Budget Development/Revision
Public Relations
Collateral (Brochures/Letterhead/Business Cards and etc.)
Hire and Train Sales Team

Branding, Evaluation and Development
Design Overall Customer Acquisition Process
Communications Strategy and Platform
Advertising
Internet and E-marketing Strategy
Event strategy
Legal Documentation Assistance
Integrate Customer Management System into resort
Oversee Sales Center Development
Develop Sales Scripting/talking Points