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PKG Properties - International Property Marketing and Sales - The LifeStyle Types
LifeStyles have different preferences in brands, attributes and activities. These differences allow effective and efficient LifeStyle™ marketing.
LifeStyle Archetype
LifeStyle Designation
LifeStyle Characteristics
Percent of Market
PKG Properties - International Property Marketing and Sales - LifeStyle Type - DependablePKG Properties - International Property Marketing and Sales - LifeStyle Type - Dependable Dependable
  • Serves a purpose
  • Reflects craftsmanship
 16%
PKG Properties - International Property Marketing and Sales - LifeStyle Type - UnderstatedPKG Properties - International Property Marketing and Sales - LifeStyle Type - Understated Understated
  • Quality
  • Doesn’t stand out
20%
PKG Properties - International Property Marketing and Sales - LifeStyle Type - EconomicalPKG Properties - International Property Marketing and Sales - LifeStyle Type - Economical Economical
  • Economical
  • Avoids controversy
 22%
PKG Properties - International Property Marketing and Sales - LifeStyle Type - PracticalPKG Properties - International Property Marketing and Sales - LifeStyle Type - Practical Practical
  • Makes me happy
  • In demand
13%
PKG Properties - International Property Marketing and Sales - LifeStyle Type - TastefulPKG Properties - International Property Marketing and Sales - LifeStyle Type - Tasteful Tasteful
  • Makes me feel good
  • Unique
14%
PKG Properties - International Property Marketing and Sales - LifeStyle Type - UnmistakablePKG Properties - International Property Marketing and Sales - LifeStyle Type - Unmistakable Unmistakable
  • Suits my personality
  • Makes an impact
15%
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